What is the minimum sales velocity threshold for brands at the LCBO?
What is the minimum sales velocity threshold for brands at the LCBO?
What is the minimum sales velocity threshold for brands at the LCBO?
For brands looking to get their products on the LCBO's shelves, understanding the sales velocity threshold is crucial.
For brands looking to get their products on the LCBO's shelves, understanding the sales velocity threshold is crucial.
For brands looking to get their products on the LCBO's shelves, understanding the sales velocity threshold is crucial.
Oct 30, 2023
Oct 30, 2023
Oct 30, 2023
The Liquor Control Board of Ontario (LCBO) is a crown corporation that retails and distributes alcoholic beverages throughout Ontario, Canada. For brands looking to get their products on the LCBO's shelves, understanding the sales velocity threshold is crucial.
The $2k rule of thumb
The rule of thumb is thought to be around $2,000 CAD per store per week for products at the LCBO.
This is published in the Ontario Small Distillers program guidelines by LCBO, but likely varies based on the competitiveness and average sell price of the category. Import products may be held to higher standards, given that LCBO has been making public efforts to improve local product penetration.
One important implication for new brands is to be thoughtful about introducing a focused portfolio of SKUs, without a lot of cannibalization, to improve odds of demonstrating strong sales figures for the first few quarters of working with the LCBO.
The Liquor Control Board of Ontario (LCBO) is a crown corporation that retails and distributes alcoholic beverages throughout Ontario, Canada. For brands looking to get their products on the LCBO's shelves, understanding the sales velocity threshold is crucial.
The $2k rule of thumb
The rule of thumb is thought to be around $2,000 CAD per store per week for products at the LCBO.
This is published in the Ontario Small Distillers program guidelines by LCBO, but likely varies based on the competitiveness and average sell price of the category. Import products may be held to higher standards, given that LCBO has been making public efforts to improve local product penetration.
One important implication for new brands is to be thoughtful about introducing a focused portfolio of SKUs, without a lot of cannibalization, to improve odds of demonstrating strong sales figures for the first few quarters of working with the LCBO.
The Liquor Control Board of Ontario (LCBO) is a crown corporation that retails and distributes alcoholic beverages throughout Ontario, Canada. For brands looking to get their products on the LCBO's shelves, understanding the sales velocity threshold is crucial.
The $2k rule of thumb
The rule of thumb is thought to be around $2,000 CAD per store per week for products at the LCBO.
This is published in the Ontario Small Distillers program guidelines by LCBO, but likely varies based on the competitiveness and average sell price of the category. Import products may be held to higher standards, given that LCBO has been making public efforts to improve local product penetration.
One important implication for new brands is to be thoughtful about introducing a focused portfolio of SKUs, without a lot of cannibalization, to improve odds of demonstrating strong sales figures for the first few quarters of working with the LCBO.
